Privacy Policy
Last updated: January 2025
Your privacy is important to us. This policy explains how we collect, use, and protect your data.
1. Information We Collect
We collect information you provide directly to us, such as when you create an account, complete your health profile, or contact us for support. This includes your name, email address, phone number, health history, and any other information you voluntarily provide. We also automatically collect certain information about your device and how you interact with our service, including IP address, browser type, operating system, and usage patterns. Additionally, we may collect health data from connected wearables and health apps with your explicit consent.
2. How We Use Your Data
We use the information we collect to provide, maintain, and improve our service, including personalizing your health recommendations and tracking your wellness progress. Your data helps our AI learn your patterns and provide more accurate insights over time. We use your contact information to communicate with you about your account, send service updates, and respond to inquiries. We may also use anonymized and aggregated data for research, analytics, and improving our algorithms. We will never sell or share your personal health information with third parties for marketing purposes.
3. Data Storage & Security
Your data is encrypted both in transit (using SSL/TLS) and at rest using AES-256 encryption. We store your information on secure servers in compliance with industry standards and applicable regulations including HIPAA, GDPR, and CCPA. Access to your data is restricted to authorized personnel who need it to provide you with our services. We conduct regular security audits and maintain comprehensive cybersecurity measures to protect against unauthorized access, alteration, or disclosure. In the event of a data breach, we will notify affected users within 30 days as required by law.
4. Sharing Your Information
We do not share your personal health information with third parties without your explicit consent, with limited exceptions. We may share information with healthcare providers when you authorize us to do so, with service providers who help us operate our platform (bound by confidentiality agreements), and as required by law or legal process. If you choose to share your health data with providers through our care matching feature, that information will be shared only with those providers you select. We never sell your data to advertisers, marketers, or data brokers.
5. Cookies & Tracking
We use cookies and similar tracking technologies to remember your preferences, understand how you use our service, and improve your experience. You can control cookie settings through your browser preferences, though some features may not function properly if cookies are disabled. We use analytics tools to understand usage patterns, but these are configured to respect privacy and use anonymized data where possible. We do not use cookies for cross-site tracking or to create detailed behavioral profiles beyond what's necessary to provide our service.
6. Your Rights
You have the right to access, correct, or delete your personal data at any time. You can download all your data in a portable format or request deletion of your account. You have the right to opt out of marketing communications. In certain jurisdictions, you may have additional rights such as the right to data portability, the right to restrict processing, and the right to lodge a complaint with a regulatory authority. To exercise any of these rights, please contact us at privacy@ayowell.fit. We will respond to requests within 30 days or as required by applicable law.
7. Updates to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by email or by posting a prominent notice on our website. Your continued use of our service after such modifications constitutes your acceptance of the updated privacy policy. We encourage you to review this policy periodically to stay informed about how we protect your privacy. If you have questions about our privacy practices, please contact us at privacy@ayowell.fit.